need leads? try a quiz

woman looking at tablet at outdoor tablehow to write and automate your own.

by sandi leyva
the complete guide to marketing for tax & accounting firms

every week, i love to take the bbc news quiz even though i fail miserably each time. if you’ve ever taken a quiz in a magazine, social post or website, you know they can be irresistible. why not use them in your business?

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the alluring part of a quiz from a magazine is that you can’t really fail. plus, many of them can give some insight into our personalities or traits, even if it’s made up. how can you use quizzes in your business to attract clients? here are some ideas to do just that.