if you’re looking for high-net-worth clients, you should be looking at places like facebook and linkedin online, according to this emarketer report. the number has surged to 60% this year from 27% last year.
“while some in the luxury industry are still debating e-commerce, search and banner ads, the majority of their customers have leaped into the online dialog,” said milton pedraza, ceo of the luxury institute. the study noted that, on average, affluent web users in the u.s. are members of about three online social networks and have 110 online connections through these sites.
so what are you waiting for?
i’ll see you on linkedin, here.