these lessons were learned the hard way in the magazine business.
but they can apply to many, especially in these turbulent times.
- what is our purpose for existing?
- who is our target customer?
- why does anyone need what we’re selling?
- if there is a need, is it enough to support a profitable business?
- what are our competitors up to?
- can you reduce expenses–without harming the product?
- do we have the right leadership?
- do we have the right employees?
- how will we continue to drive revenue?
- how are our employees holding up?
via forbes.com.