nine fundamentals for a healthy marketing culture in an accounting firm

and four key ingredients.

by bruce w. marcus
professional services marketing 3.0

how does an accounting firm become part of professional services marketing 3.0?

part of the answer resides in building a marketing culture within a firm, which means that everyone in the firm understands that he or she has an active role in marketing and practice development and understand what that role entails.

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a firm may be said to have a marketing culture when it’s professional staff: