family trees of clients

// you taken the time to trace your referrals?

by ed mendlowitz
call me before you do anything: the art of accounting

for those of us in public accounting, there is a continual need to get new clients. many times we look beyond what we have for the “new” when the growth is there for the taking.

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one of the most important ways a practice can grow is for existing clients to recommend new clients. i have always valued such referral sources, and this value surpasses the fees they pay us. they look out for us and help us grow – i owe them!