making partner when competence isn’t enough

// experts on what it really means.

by martin bissett
passport to partnership

the skill in producing financial reports is limited by the quality of the information presented to the cpa by the client. the motivation of the client to influence that financial information comes in many forms, some intentional and some unintentional. competence comes first in being able to resist pressure and present a true and accurate position of the client’s organization.

more: sailing the seven c’s to partner | checklist: 10 keys to landing your next client | focus on your client’s concerns, not yours | 8 questions for business success | don’t wait for business to come to you
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sounds obvious, doesn’t it? but there’s a twist.

competence didn’t actually rank highly in the majority of partner requirements when interviewed in our study at all.