the biggest seo secret of all

your prospects use it. so should you.

by sandi leyva and jason holmes

one of the most important signals that google uses to rank websites higher in local search results is something that is not even on most accounting firms’ marketing radar. it’s the free business listing that google offers: google my business.

more:beyond bookkeeping: five value-add service areas|beyond quickbooks: wowing your clients|five ways to get better clients|11 kinds of wealth|11 ways to boost billings and impress clients|how clients get underserved and accountants get underpaid
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cpas who take advantage of this listing will have their marketing dollars go much further, even if they outsource this task.