relationships remain king.
by sarah johnson dobek
a common turn of phrase is that a crisis reveals our character in how we respond. while that may be true in some respects, i believe what a crisis actually uncovers is how effective we are with our skills. the question is, what is this crisis revealing about your cpa firm’s business development skills?
more: take the pressure of ‘selling’ out of ‘cross-selling’ | don’t confuse marketing with biz dev | business development and sales aren’t scary
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it’s easy to sell when selling is easy. you don’t have to be as effective; skills don’t have to be as honed. frankly, it’s easier to get by with mediocre skills.