trend? or just hype? accountants weigh in

// real tech trends on worthy topics, according to your colleagues.

by 卡塔尔世界杯常规比赛时间 research

ever alert for what’s coming down the pike, the 卡塔尔世界杯常规比赛时间 business barometer is looking for early omens of future trends. our readers across the continent know what’s happening.

they also know what only seems to be happening.

this year we’re asking where the opportunities are, what the challenges are and, significantly, what the most overhyped trends, technologies and topics are.

in other words, what’s the next wave on the way, and what’s just a bubble in a turbulent sea?

the answers on the overhyped are interesting.

they range from cryptocurrency to remote work to the irs to the inadequacies of technology. and, inevitably, because this is america, comments touch on global warming, marijuana, ukraine, covid-19 and lgbtq issues.


cpas seem a bit suspicious of cryptocurrency – not necessarily the use of the currency, but its ultimate viability. the term is popping up in the barometer more than just about anything else.

many of the responses are rather cryptic themselves, simply saying, “crypto.”

but gary schroeder looks a little deeper than mere currency. he said, “cryptocurrency. it has been a step that was needed to get people to think differently. it will be a new world out there, but the media needs to have some stability. it is not the currency that is the problem, but the banking industry.”

and somebody else lumped together “cryptocurrency, supply chain challenges, blockchain” as overhyped wonderfulness.


a surprising number of respondents are recognizing that technology isn’t as promising as its inventors claim.

“too many people think technology will fix everything,” said mike sylvester, a partner with fort wayne, ind., firm sbs.

and kevin sethman warned of overhype in “the cloud and its massive security risks.”

an unnamed firm owner is even more disgusted by the tech’s failure to deliver.

“ugh!” they said. “all software! what a nightmare. i hate getting sold and sucked into the ‘latest and greatest’ just to find that it doesn’t do what i really want it to do and it’s more expensive than the last hunk of junk i paid for. i hate that my biggest cost is software and technology. it’s more than i pay my employees and it still doesn’t always make my life easier.”


we’re also receiving comments about ai, mostly about what it isn’t, but sometimes about it might turn out to be.

one anonymous respondent warned, “ai will not make the world a better place; it will destroy humanity.”

gretl s. siler isn’t quite so scared of ai, but said, “computer software can be a good tool, but many people still want a human to talk to and to reassure them.”

remote work

derrick winke, chief tax specialist with wink tax services, in troy, mich., thinks maybe we’re expecting too much from remote work.

comments are touching on a wide variety of other overhyped pseudo-miracles and fake problems. among them are:

  • covid-19 relief efforts
  • value billing
  • government handouts
  • day trading
  • data analytics
  • laws, rules, regulations on office opportunities
  • firm management solutions
  • electronic signatures
  • investment advisory services
  • legalized marijuana
  • global warming
  • the latest whizbangs
  • anything the irs says it’s doing well

“yes, remote is a trend and the future,” he said. “however, in-person interaction and relationship-building can be more lasting and effective than 100% remote. passing on and teaching an organization’s culture, and teaching in general, is more difficult 100% remote.”

someone else sort of agrees, saying, “one hundred percent remote is not what it’s cracked up to be. hybrid is okay if implemented properly.”


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