wanna know what clients say about you?

if they can’t communicate your value, referrals will be tough.

by russ alan prince

accounting services are commodities, but that does not mean that accountants are inherently fungible. without question, some accountants are better than others.

that said, a large majority of accountants are unable to differentiate themselves from their competitors. many times even when they are more capable, they blend in with the morass of mediocre accountants.

more: what level of advice do entrepreneurs need? | three approaches to investment consulting | the role of the personal cfo | three components of collaborative wealth management | 2022世界杯32强赛程表时间
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名

the reason is simple. very few accountants are proficient at communicating their value to their clients. think of your situation. what value are you providing your various clients? now, if those clients were asked what value they were receiving from you, how much alignment would there be?