today’s bissett bullet: “in direct terms, the purpose of marketing an accounting business is to put appointments with ideal clients in your diary that would be unlikely to have arisen any other way.”
by martin bissett
granted, you still have some work to do if you are to convert these opportunities into fee-paying clients, but if your diary is full then you are getting it right. if on the other hand, your marketing endeavors are not generating appointments, then something will need to change.
today’s to-do:
how many appointments have you booked in the last month as a direct result of your marketing? if you are happy with that number, fantastic. if not, a review is needed.
see more bissett bullets here
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