kristen lewis: growth strategy that actually works | capstone conversations

to turn disruption into opportunities, get marketers to the table “early and often.”

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capstone conversations
by jean caragher
for 卡塔尔世界杯常规比赛时间

kristen lewis, managing director of marketing for eisneramper and the 2025 association for accounting marketing (aam) marketer of the year, joins jean caragher on capstone conversations to share lessons from her marketing leadership, insights on post-pandemic strategy shifts, and her vision for the profession’s future. the conversation examines both the tactical and human aspects of cpa firm marketing in an era of rapid change, industry consolidation, and heightened client expectations.

follow jean caragher on 卡塔尔世界杯常规比赛时间 here. | get her best-selling handbook, the 90-day marketing plan for cpa firms, here | catch jean caragher’s other show, gear up for growth, here. | and browse all the shows in the 卡塔尔世界杯常规比赛时间 broadcast network here

lewis reflects on her oft-quoted phrase from a previous capstone appearance during covid—“building the car while driving it”—as still being true today. she notes that the firm’s post-pandemic agility has become both a strength and a challenge, with the pace of innovation and disruption keeping teams moving at high speed. “we proved to ourselves that we could be nimble and change things on the fly,” she says. “that’s exciting, but also exhausting at times.”