ten topics for news releases | listicle

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a news release is a short article you can send to newspapers, radio stations, podcasters and other media. it announces something new about your firm or provides the basic information a reporter needs to start writing an article.

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sometimes a newspaper will run the release just as written, especially if you tell them it’s exclusive to that organization. here are 10 topics you can write about.

1. tax law updates and their impact on individuals and businesses

share insights on recent tax changes and strategies for compliance. quote yourself saying something urgent about the topic. send it to business editor.  

2. launch of new services or offices

announce a change in your firm – a new service, new location, new staff.  

3. case studies or success stories

highlight how the firm helped a local business (especially a not-for-profit) solve a financial challenge.

4. industry awards or recognition

promote achievements such as being named “best accounting firm” or earning a professional accolade or certification. if recognizing an individual, include a high-def photograph in jpg.

5. retirement and estate planning advice

provide tips on preparing for retirement or passing wealth efficiently to the next generation. frame it as solving a problem faced by local people. cite the case of a local client (with the client’s permission).

6. small business financial management tips

share insights to help small businesses thrive financially. again, frame it as solving a problem that local businesses face. cite a local case (with permission).

7. community involvement or csr initiatives

announce charitable activities or community events the firm is supporting. quote someone in that organization and someone in your firm.

8. cybersecurity in financial management

highlight the importance of protecting financial data and steps to secure it. if possible, mention a local business.

9. seasonal tax preparation guidance

offer reminders and tips for individuals and businesses ahead of tax deadlines. 

10. economic trends and financial planning implications

provide expert commentary on recent market changes and explain the implication for local people or companies. make it sound like a warning.

the trick is to provide a release with something informative, engaging and likely to attract media attention. give it an air of urgency and try to mention local individuals or companies. quote the most important people you can find, such as a mayor, a state rep, a business leader, a chamber of commerce, etc.

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