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public speaking is a great way to demonstrate your expertise, meet new people, connect with clients and potential hires, contribute to various communities and bolster your firm’s brand and presence.
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there are plenty of opportunities out there. here are 10.
1. professional associations
be active and vocal in your state cpa society. join local business groups. volunteer to speak at any event, seminar, meeting or conference that should have a tax or financial angle. proactively propose topics that address current challenges such as tax law changes, financial planning and anything else relating to your firm’s services.
2. networking events
participate in networking events and meetups where financial professionals gather.
let organizers know you’re interested in speaking. propose topics and also ask what attendees want to learn about.
3. reach out to industry conferences
research business conferences – and not just accounting and finance – that feature speaker panels or breakout sessions. find a way to connect the business or industry with your areas of expertise. submit proposals for talks or workshops.
4. host your own workshops or webinars
partner with local organizations, chambers of commerce, or libraries to offer free educational sessions. use webinars to reach a wider audience and build credibility.
5. engage with local colleges and universities
offer to speak to accounting or business students about career paths, industry trends or practical skills. volunteer for guest lectures and panel discussions. let students know you have a great practice and are looking for talent.
6. write and share educational content
dedicate a page on your website to your experience and expertise in public speaking. list places you’ve spoken and topics you can talk about. make it clear you are looking for opportunities.
7. offer to talk with community groups
rotary. lions. elks. church groups. political parties. ptos. and of course all the chambers of commerce in your operating region. and ask these groups how they search for speakers, then place your information at some of those search targets.
8. collaborate with other professionals
team up with lawyers, financial advisors or business consultants to co-present on overlapping topics. joint presentations can increase your reach and credibility.
9. leverage social media and professional platforms
use linkedin to announce your availability for speaking engagements. join professional forums and groups where event organizers might seek speakers.
10. offer to speak at nonprofit or community events
volunteer to speak at charity events, community workshops or small business meetups.
these events are excellent for gaining experience and showcasing your value to the community.
if you are an accountant, you are an expert, and your expertise is in something that touches every group and person. everyone is interested in money! that’s you. people are interested in what you have to say, so don’t be shy about proposing opportunities.