firms blame culture and training, yet ai, real estate, and talent pressures tell a different tale.
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accounting influencers
with rob brown
the push to bring accountants back to the office is gaining momentum, echoing trends at corporate giants like jpmorgan, amazon, and meta. while firms frame return-to-office (rto) policies as a way to boost collaboration, mentorship, and culture, industry observers question whether the real motivations include cost control, talent reshaping, and even quiet workforce reductions.
in the latest episode of accounting influencers, host rob brown examines the drivers behind rto in accounting, from big four mandates to real estate obligations, and explores whether being in the office truly advances careers or simply serves firm agendas.
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