by 卡塔尔世界杯常规比赛时间 research
a news release is a narrative that a newspaper reporter can use to write a story. some papers will even run a news release verbatim.
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the trick is to provide useful, accurate information that reads like a newspaper article and to make it sound like something the community needs to know about. here are 10 tips for an effective news release.
1. provide date and contact information: at the top of the page, clearly state the date you are sending the release, and state one contact name, phone number and email address.
example: date: september 31, 2025 (spelled out). on next line, contact: name, phone, email
2. start with a strong headline: use a concise, attention-grabbing headline that summarizes the key message of the release. imply urgency if appropriate. center it at top of page after date and contact
examples: “tax accountant urges early filing” and “beware of tax scams.”
3. use a compelling lead paragraph: in the first and maybe second paragraph, clearly state the who, what, where, when and why it’s important.
4. focus on newsworthiness: highlight timely, relevant and impactful information for your audience. make the importance or urgency clear.
5. incorporate data and facts: include relevant statistics, trends or case studies to support your message. this will be a source of dependable information for a reporter. keep the story brief with the expectation that the reporter will call for details.
6. use clear and professional language: avoid jargon and write in a way that is easy to understand for a broad audience. nothing fancy, silly or poetic. short sentences, short paragraphs.
7. include quotes: add quotes from firm leaders or subject-matter experts to provide authenticity and a human touch. quote the most important people you can find: a mayor, a business leader, a professor, an elected official. (all of these are probably happy to get their name in the paper.)
8. provide a call to action: encourage readers to take the next step, such as visiting your website or contacting your firm. make it clear why it’s important.
9. include multimedia: add images, infographics or videos to make the release more engaging and shareable. include a high-quality digital (jpg) image of key people, with their name as file name.
10. format for readability: use subheadings, bullet points and short paragraphs for easy skimming. double-spaced lines. two pages max. send it in body of an email and attach as a word file. send it to the right person at the publication or radio station.
a news release can result in a news item that is not only more credible than paid advertising but also, best of all, free! check out our listicle for possible news release topics. there are more than you might imagine.