back to basics: where is the cash?

profits don’t mean anything if they’re not backed.

by ed mendlowitz
77 ways to wow!

cash is the lifeblood of a business. cash amounts. cash flows. cash changes. no matter what anyone tells you, cash is the bottom line you must watch and accumulate.

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simplistically, knowing your cash balance gives you a sense of how you are doing. if it goes up, you are making money – if it goes down, you are losing money.