growth strategies

mr. inside vs. mr. outside

black cat statue and white cat statue, nose to nose

… which is not to say they never work together.

by august aquila
max: maximize productivity, profitability and client retention

“mr. inside” is a term often used to describe a role within a professional services firm, particularly in sales and business development contexts. this role contrasts with “mr. outside,” who typically focuses on building client relationships and generating new business opportunities externally.

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mr. inside

mr. inside’s primary responsibilities include:

  1. client interaction: mr. inside engages with existing clients, addressing their needs, providing information about the firm’s services and ensuring overall client satisfaction. this involves understanding clients’ challenges and goals to offer tailored solutions.