strategic ai, not shiny objects | arc

leaders tie ai to real workflows, not wish lists, and adoption follows. 

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is your firm truly ready for tax season—or just hoping to survive it? join this 90-minute webinar featuring an accounting arc live panel with thought leaders who know what it takes to optimize performance under pressure. 

accounting arc
with liz mason, byron patrick, and donny shimamoto
center for accounting transformation

accounting leaders are accelerating ai deployment across tax, audit, and advisory—but three accounting veterans and hosts of accounting arc argue the difference between adoption and shelfware comes down to focus, guardrails, and relentless training. 

on the latest episode, hosts liz mason, cpa; byron patrick, cpa.citp, cgma; and donny shimamoto, cpa.citp, cgmadissect how large firms are approaching microsoft copilot and adjacent tools. they agree that leaders should start now, but do so strategically. 

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patrickceo of verifyiq and co-founder and educator at tb academy, opens with a caution that resonates across enterprise tech cycles: many organizations feel pressured to adopt generative ai without clearly defining expected outcomes. he urges leaders to ask what success specifically looks like, whether that is fewer review points, faster cycle times on close, or reduced audit adjustments.