how profitable are you making your clients?

how does your firm measure up?

by august aquila
max: maximize productivity, profitability and client retention

there are many ways that a firm can evaluate itself, but there is only one way that really counts. at the end of the year, you must determine how you have made your major clients more profitable.

more by august j. aquila
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remember that 80 percent of your profit still comes from 20 percent of your clients. that also means, as i recently heard, that only 20 percent of your efforts go to the clients who produce 80 percent of your revenue. think about that for a minute. if you don’t provide your clients with profit improvement ideas, you should start thinking about it now. this is critical, not only to them but also to your long-term survival.