chatbots can get you started.
by august aquila
max: maximize productivity, profitability and client retention
a lot of marketing doesn’t work because accountants and consultants just don’t do any or enough market research. unfortunately, many people think they know their markets and what they want and need, but most don’t have enough information about their target markets. in today’s world, finding information is often just a keystroke away and it won’t cost you anything.
more by august j. aquila
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most of your market research can be accomplished through secondary research – sources that are already available as opposed to primary research that consists of studies done just for your firm. you don’t have to spend a lot of money to get good market information if you know where to look, especially today.
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