bissett bullet: find common ground

today’s bissett bullet: “when it comes to meeting with a prospective client for the first time, there is only one way to approach the conversation. as a fellow business owner and human being.”

by martin bissett

your prospect is a business owner, just like you. they have cash flow problems and sleepless nights and clients to service, just like you. this meeting with them is, after all, simply a human interaction between two people. so, be you. be sincere, be genuine, be empathetic. if you are interested in them and aim to serve them, not to sell to them, then that will resonate and they will reciprocate by opening up and giving you the information you need to find the right solution for their business.

today’s to-do:

prepare a more informal agenda for your next meeting. have questions that you know you need to ask and the means to record the answers to those questions but remember that a more natural, relaxed interaction will build better rapport.

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