today’s bissett bullet: “in writing a proposal for a potential client, it serves us to remember that they want us to help them create history more than record it.”
by martin bissett
because we are so used to providing compliance work, we are used to looking in the rear-view mirror. our prospective client, however, wants to look out of the windshield to where we are going. so, let us make sure that our proposals represent a forward-looking view more than they do a historical-looking view. the prospective client takes the recording of the past as a given. they want to know where they are going with us in charge.
today’s to-do:
today the action point is this. before a meeting with a prospective client, make sure that our agenda is future-focused, not historically focused.
see more bissett bullets here
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introducing never mind the bullets
introducing “never mind the bullets,” an easy digital digest of the book of the same name written by martin bissett, bringing you 366 days of motivation and insight for growing your firm the proven way.
what’s included in “never mind the bullets” digital?
with a “to do” for each day of the year, the topics covered by martin’s daily teachings are:
- proof creating
- proactivity mindset
- pipeline building
- pricing process
- progress making
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- purpose articulation
for 366 days, you will receive a daily email with an insight that comes with an in-depth explanation and an immediately implementable “to do” for every day of the year.
in addition to the “never mind the bullets” daily email, you will receive the following:
- a monthly digest email that will give you tips for your practice and accounting practice insights and
- bonus video content to take a deeper dive into a range of topics, including pricing, pipeline and practice growth
what you will learn
you will learn how to quickly increase your credibility in the marketplace, get clarity on your message, build your pipeline, construct your marketing program, become confident in your pricing and learn from the mistakes and successes taken from martin’s 25-year career working with over 1800 accounting firms from around the world.
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