bissett bullet: what are you known for?

today’s bissett bullet: “of all of the components of an effective marketing strategy, your message is arguably the most important.”

by martin bissett

if you are known for being accountants, if that is what you tell people you do, then you will find yourself lumped in with all of the other accountants in the marketplace. but what if you reframed the message and were known for something that made you stand out from the competition?

if you help time-poor business owners who are too bogged down with admin for their own business to add value to their own customers and give them a platform to go out and create new sales, then that is your message. you put business owners in control of their finances. would you not rather be known for that than for being “just another accountant”?

today’s to-do:

think about three outcomes your deliverables have for your clients. how could you use them to describe what you do?

see more bissett bullets here