today’s bissett bullet: “the great proposal document is one that recreates, in part, the empathy and resonance that the prospect experienced when they met us in person.”
by martin bissett
a great proposal document is one that tells a story for you on your behalf. a great proposal can do a lot in terms of creating goodwill to your prospective client if it’s ever read when you are not present with them. so, when writing a proposal, it is important to understand that we are not just quoting for some services in exchange for some money, we are actually telling the story of the business to date, where that business is going next and how we will accelerate the development for that business. it is another opportunity to build on the first impression you have created by demonstrating that you have listened to, understood and given careful consideration to their needs.
today’s to-do:
the action today is to revisit the template you use for your proposal or quote documents and make it far more worthy of a prospect’s time and attention than it is right now.
see more bissett bullets here
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