professional services marketing requires flexibility
as the client changes, so must the accountant.
by bruce marcus
professional services marketing 3.0
editor’s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert’s evergreen work, which retains wisdom for the present.
the emerging relationship between professional and client, and between the marketers and the professionals, is further complicated by the changing nature of the professions themselves, in which several phenomena are redefining the nature of the professions.
more:what your marketing program can and can’t do|have you planned how to service your new revenue?|why is change so hard for firms?|why value pricing works|why competition matters most
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in planning for both a firm and its marketing program, there are three factors that should be understood.
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