clients want to see niche-focused expertise and a heavy marketing spend.
by joel sinkin
accounting transition advisors
we see two tactics being used by the best firms.
due to the competitive environment and the flat economy, acquisitions of other practices is a primary growth strategy for many firms today.
but, to spur organic growth, most of the best firms are targeting their marketing and service offerings at specialized target audiences either through industry or service niche offerings. read more →
oft-overlooked by cpas, these ideas can set you apart as a personal financial adviser.
by al prentice
1st global
as cpa wealth managers know, the foundation of a holistic financial plan requires tax-optimized planning.
it ranges from $50,000 to $161,000.
cpa firm marketing directors are averaging about $92,800 a year in pay, says a new study by the association for accounting marketing.
sharing information to help clients (and prospects) succeed.
by sally glick
sobel & co. llc
at our firm we continue to believe that the more value we add by sharing important and relevant information, the more new business we will generate (along with raising retention as well.)
we do this with a three-prong approach:
1. the first is to host over 26 niche-specific programs (seminar, webcasts, half day symposiums) annually;
2. we write industry-specific white papers on topics our clients tell us are meaningful to them, which we also coordinate with website content; and
camico marks 25 years of service with 25 tips for managing malpractice liability risks.
the professional liability insurance company was created by the california state cpa society amid a crisis shortage of insurance in 1986 as firms were facing mounting problems. since then, the company has spread to 45 states.
from their 25 tips marking 25 years in business, here are our favorite five: read more →
clients were already clamoring for it.
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in this series of video bites, david strother, financial services director at dsf wealth management, the investment arm of darnall, sikes, gardes & frederick cpas in lafayette, la., explains how the firm decided to enter the wealth management business… and what they learned, sometimes the hard way.
what’s your best advice for winning the battle for new clients?
by august aquila
aquila global advisors
today’s economic environment poses unique problems for cpa firms that want to bring in new clients. there is no single solution to growth in the present situation. firms must look at multiple ways to bring in more business.
the three main strategies that firms must embrace, which are not mutually exclusive, are:
1. growth through acquisition/merger
2. improve client retention
3. bring in new clients
many staffers would rather clean toilets than file for reimbursements
according to new data from concur, an expense-accounting management company:
dipping a toe into charged political waters…
uhy, the top 100 cpa firm, says their own research shows the united states has one of the lowest tax burdens for both high and low earners among the g8 countries.
