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outlook & analysis

is it ok to check email during meetings?

survey shows the verdict is still out, although many executives are doing it.

eighty-six percent of senior executives polled said it is common for professionals they work with to read and respond to e-mail messages during meetings.

about 31 percent, however, disapprove of the practice.

thirty-seven percent of respondents feel it’s ok to respond to e-mail as long as the message is urgent, and 23 percent of those polled said professionals should excuse themselves from the meeting before responding to e-mail.

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growth strategies

revenues sink 2% at top 100 accounting firms

rosters shrink 1%.

accounting today top 100 2011, total revenues year to year percentage change, 1994-2010

so, when’s the rebound?

the revenue decline is the second in a row for the profession’s largest firms, prompting accounting today managing editor daniel hood to liken the conditions to a “deep freeze.”

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outlook & analysis

cfos’ top worry: ifrs

but still years away from being ready. via cfo some 34% of cfos  rank “convergence to ifrs” as their no. 1 issue. cumulatively, cfos rank ifrs convergence higher than any other accounting issue, according to the latest duke university/cfo magazine … continued
pay & compensation

top tech cfos steer clear of the cloud

technology industry hiring and finance salaries on the mend.

via bdo

nearly half, or 46% of top u.s. technology companies — an important bellweather for the u.s. and the accounting profession — plan to increase employee headcount this year, marking a significant sign of confidence in the sector, according to bdo usa llp. just 7 percent expect headcount to decrease.

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outlook & analysis

why clients don’t like you – and they don’t even know you yet

your firm’s image could be turning off prospects before they even meet you.

bob lewis

by bob lewis
visionary marketing

this is a simple concept, but one that eludes a large number of accounting practices.

when going to a fine restaurant a patron expects a higher check. the guests will pay more for the experience and come back if the food is excellent and the environment provides the level of comfort that meets their expectations. the restaurant next door may have better food at lower prices, but they look like a diner and do not present themselves as a more interesting experience so they immediately turn off a large segment of the higher paying clientele.

cpa firms do the same thing.

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outlook & analysis

accounting and bookkeeping sector loses 2,300 jobs in february

(all employees, bookkeeping and accounting sector, seasonally adjusted)

seasonally-adjusted employment sinks to 874,100.

that’s down from 876,400 in january, according to new government data, and part of a consistent decline since january 2008.

meanwhile, the nation and economy overall added 192,000 jobs to non-farm payrolls in february, the fastest pace in nine months. the unemployment rate declined to 8.9 percent, almost a two-year low.

economists suggest the economy may be shifting into higher gear. but you wouldn’t know it from the employment trends in the almost million-person accounting and bookkeeping sector.

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outlook & analysis

cpa optimism rises sharply

upbeat assessment follows a modest outlook last quarter.

via aicpa

cpas expressed their highest level of optimism on the u.s. economy since the third quarter of 2007, according to the latest aicpa/unc quarterly economic outlook survey.

in addition, there was a slight improvement in expectations for hiring and an uptick in plans for capital spending for it and other areas over the next 12 months. on the broader level, there was concern about inflation.

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client service opportunities

four reasons why getting new clients isn’t the answer

getting new clients may be many firms’ chief concern these days.

but for most firms, there’s un-mined gold in their current clients.

the accounting business may not be the same in five years. today’s standard products and services are evolving quickly. how long, for instance, will simple 1040 tax prep last with the speed of data aggregation?

but if you still have the same clients, you will still have cash flows.

the bottom line:

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