sandi smith leyva, author at 卡塔尔世界杯常规比赛时间

take a moment for appreciation

work on building your resilience.

by sandi smith leyva, cpa
accountant’s accelerator

most of the time, being an accounting entrepreneur is a delight, an honor and a great way of life.

more: five skills that spell success | the seven-step plan for marketing by spreadsheet | five things clients have taught me
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every once in a while, there can be those days where you just need a little moral support for one reason or another. read more →

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five skills that spell success

and none are tax or accounting.

by sandi leyva

we’ve worked hard on gaining our accounting tax and auditing skills. those skills alone will keep us working as employees for someone else, but what if we want to go out on our own or grow our business beyond what we have now?

more: the seven-step plan for marketing by spreadsheet | five things clients have taught me | beyond compliance: what more you can provide
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here are five skills to consider adding to your toolbox to get ahead faster.

how do you rate in each of these areas?

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the seven-step plan for marketing by spreadsheet

using excel spreadsheets, with a bunch of numbers, adding in some deadlines, and creating a very organized process, is just how we accountants like things.

by sandi leyva

it’s quite common for accounting firms – even the regionals – to have no marketing plan in place.

more: five things clients have taught me | beyond compliance: what more you can provide | the biggest seo secret of all: google business listings | five ways to get better clients | how clients get underserved and accountants get underpaid
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the marketing plan might very well be, “get as many referrals as we can.”

or it might be a number for each partner – which is not a marketing plan.

or it might be, “if it’s not busy season, i’ll go to my networking group.”

none of these are plans. they are individual marketing tasks and components.

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five things clients have taught me

they’ll tell you what they want if you just listen.

by sandi leyva

i feel extremely fortunate to have such a wonderful set of clients that i have learned much from the last few years.

more: boost your cross-selling in two easy steps | why your social media is a flop | the biggest seo secret of all: google business listings | beyond bookkeeping: five value-add service areas | beyond quickbooks: wowing your clients
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here is a list of lessons learned that i hope will inspire you to work with your clients in new ways.

lesson 1: help clients with what they dislike

although not all clients dislike writing, i’ve found that the majority of professionals in financial fields appreciate getting help with their writing. what took me a while to learn was the degree to which many wanted help, and what worked the best is to provide sample letters, emails, and marketing materials that was as close to their situation and as complete as possible.

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beyond compliance: what more you can provide

beat the billable hour … and let your clients know all your offerings.

by sandi leyva

as compliance services become more commoditized and automated, accountants are faced with how this affects their practice and their bottom line. they can:

more: boost your cross-selling in two easy steps | why your social media is a flop | the biggest seo secret of all: google business listings | how clients get underserved and accountants get underpaid
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serve a higher level client that requires greater complexity, making themselves fairly immune to these changes
serve a larger number of clients to offset a drop in revenue per client averages
add new services to their practice to boost revenue per client

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four ways to reboot for the new realities

when things aren’t turning out the way you dreamed, it’s time to think about an overhaul. here’s how to start

by sandi leyva

how does your current business look compared to the one you dreamed about before you started your entrepreneurial journey?

more: boost your cross-selling in two easy steps | why your social media is a flop | the biggest seo secret of all: google business listings | beyond bookkeeping: five value-add service areas
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do you now have clients you love, a dream team, the financial rewards you are comfortable with, and plenty of free time?

if not, don’t give up. you can still get there, and a little business clarity may help you get there even faster.

here are four steps:

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cross-selling by spreadsheet

start with two easy steps.

by sandi smith

here’s a great spreadsheet exercise you can do to identify what i call “low-hanging fruit,” which means added revenue that will not take too much time or money to go after.

more: why your social media is a flop | the biggest seo secret of all: google business listings | beyond bookkeeping: five value-add service areas | beyond quickbooks: wowing your clients | five ways to get better clients
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open excel, and start a worksheet from the sales numbers in your accounting system.
read more →

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should you try influencer marketing?

hint: it can solve more than your marketing needs.

by sandi leyva and jason holmes

influencer marketing has been around forever in retail marketing, but does it have a place in the accounting and tax profession? absolutely! here’s what most firms are missing out on when it comes to leveraging this profitable channel.

more: why your social media is a flop | the biggest seo secret of all: google business listings | beyond bookkeeping: five value-add service areas | beyond quickbooks: wowing your clients | five ways to get better clients | 11 kinds of wealth | 11 ways to boost billings and impress clients | how clients get underserved and accountants get underpaid
exclusively for pro members. log in here or 2022世界杯足球排名 today.

first, let’s get everyone on the same page and define influencer marketing. it’s simply getting help from someone with a large following – an influencer – to market your offerings in exchange for value or a fee. in a way, it’s like an endorsement or sponsorship. but unlike a sponsorship, which is somewhat passive, an influencer is more actively participating in the promotion of your items. you might think of influencers as paid referrals on steroids.
read more →

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why your social media is a flop

and how to fix it.

by sandi leyva and jason holmes

social media marketing is the number three way that accounting and tax pros are gaining new business, according to the new clients survey conducted by accountant’s accelerator and 卡塔尔世界杯常规比赛时间.

that’s plenty of evidence to show that it’s working for thousands of accountants.

related webinar:
thursday, dec. 16, 1 pm et.
register | learn more

so, why is your social media failing? read more →

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the biggest seo secret of all

your prospects use it. so should you.

by sandi leyva and jason holmes

one of the most important signals that google uses to rank websites higher in local search results is something that is not even on most accounting firms’ marketing radar. it’s the free business listing that google offers: google my business.

more: beyond bookkeeping: five value-add service areas | beyond quickbooks: wowing your clients | five ways to get better clients | 11 kinds of wealth | 11 ways to boost billings and impress clients | how clients get underserved and accountants get underpaid
exclusively for pro members. log in here or 2022世界杯足球排名 today.

cpas who take advantage of this listing will have their marketing dollars go much further, even if they outsource this task.

members-only pro exclusive

beyond bookkeeping: five value-add service areas

be an investment, not an expense.

by sandi leyva

every business needs to do some level of bookkeeping for a couple of reasons:

1) various government agencies require reporting and payments based on the company’s results.

2) the owner needs a certain amount of information to manage their business and keep it profitable.

more: beyond quickbooks: wowing your clients | five ways to get better clients | 11 kinds of wealth | 11 ways to boost billings and impress clients | how clients get underserved and accountants get underpaid
exclusively for pro members. log in here or 2022世界杯足球排名 today.

many business owners hire us grudgingly for compliance work because they have to. and they consider what they pay us as an overhead expense that is a required cost.

but what if we could turn that perception around?
read more →

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beyond quickbooks: wowing your clients

six real solutions and money-making strategies.

by sandi leyva
the accountant’s accelerator

many accountants are quickbooks proadvisors who offer quickbooks consulting to their clients; you may be one of them.

more: five ways to get better clients | 11 kinds of wealth | 11 ways to boost billings and impress clients | how clients get underserved and accountants get underpaid
exclusively for pro members. log in here or 2022世界杯足球排名 today.

here are the opportunities i see to expand your client services in the area of quickbooks consulting, or for that matter, any accounting software consulting.
read more →

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five ways to get better clients

psst… it works for finding new hires, too.

by sandi leyva

there are many great things about getting better client referrals. first, referrals have a built-in trust that helps you move through the sales process faster. second, there’s almost no marketing cost involved. third, they tend to make a better long-term client.

more: 11 ways to boost billings and impress clients | how clients get underserved and accountants get underpaid
exclusively for pro members. log in here or 2022世界杯足球排名 today.

unfortunately, many accountants take a reactive approach to referrals, waiting until they come to them, rather than a more profitable approach, which is to proactively maximize referrals.

here are five proactive ways to boost referrals and get the kind of client you want most:
read more →

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11 kinds of wealth

what resources are you overlooking?

by sandi leyva
the accountant’s accelerator

we all have far more sources of wealth available to us in addition to the assets we normally count as financial wealth. a great skill to add to our tool box is that of resourcefulness. learning and practicing being resourceful has always come in handy for me while traveling, working, and making changes in my life.

more: 11 ways to boost billings and impress clients | how clients get underserved and accountants get underpaid
exclusively for pro members. log in here or 2022世界杯足球排名 today.

as you go through the list, take an inventory and make a list of all of the resources you have available to you in one form or fashion. by the end of the article, you might be amazed at how wealthy you really are.
read more →

client service opportunities

how clients get under-served and accountants get underpaid

five missed opportunities to serve clients.

by sandi leyva
the complete guide to marketing for tax & accounting firms

i’m pretty sure that i am not the only accountant who has made the following mistakes with clients.

more on small-firm growth strategies: five marketing mistakes to avoid | how much are your clients costing you? | spend your time on the most profitable tasks | seven performance boosters for your firm | why your google ranking is about to tank
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here are five ideas to help us remember what we know that the client doesn’t and why it costs us when we forget. read more →

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sandi smith leyva

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sandi smith leyva, cpa.citp, helps small business owners get more clients, boost their revenues, and achieve their dreams using painless, low-cost marketing strategies.

she's the author of
the complete guide to marketing for tax & accounting firms,
published by 卡塔尔世界杯常规比赛时间, which she discusses here:

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