leadership is overrated: it’s good management that makes successful firms

 

plus: a dozen deep thoughts on leadership vs. management in accounting firms.

by marc rosenberg, cpa
author of “cpa firm management and governance”

while the differentiation of management from governance is really an issue of professional jargon, a discussion of “management vs. leadership” is a more substantive matter.  during my 30-plus year career in the business world, i have read many books and articles and heard many speeches on these two subjects that are near and dear to my heart.

marc rosenberg

more on cpa firm management and leadership:  40 great ways to improve firm profitability  •  four management metrics that fool even the best-run firms  •  19 ways to improve accounting firm profitability • de-bunking the myth about niche marketing for tax and accounting firmspractice development is no longer an optional activity10 good ways the achieve partner accountabilitypick your partners right to begin withthe first nine questions your partner team needs to embrace for optimal profitabilityprofitability and the value of strategic thinkingthe five essential building blocks for creating a strong accounting firmthe seven signs of great leadership in a cpa firmcompensation issues for the new managing partner

when reading on management and leadership, it seems we are being told that the two traits are almost mutually exclusive, like black and white.  yes, it’s true that many inspiring, innovative leaders are lousy managers because they don’t have the focus and discipline required to manage.  and some managers make terrible leaders because either they lack the necessary interpersonal skills or over-rely on titles, authority and intimidation to get people to follow. read more →

four management metrics that fool even the best-run firms

how looking at realization, billables, utilization, and labor costs can lead you astray.

by marc rosenberg, cpa
author of “what really makes cpa firms profitable?”

if you’re striving to maximize profitably in your accounting firm (and who isn’t these days?), there a few important things you need to do.

marc rosenberg
marc rosenberg

卡塔尔世界杯常规比赛时间 pro members get more [go pro here]: 19 ways to improve accounting firm profitability  • de-bunking the myth about niche marketing for tax and accounting firms • practice development is no longer an optional activity • 10 good ways the achieve partner accountabilitypick your partners right to begin with  •  the first nine questions your partner team needs to embrace for optimal profitability  • profitability and the value of strategic thinking  • the five essential building blocks for creating a strong accounting firmthe seven signs of great leadership in a cpa firmcompensation issues for the new managing partner  •

and then there are four things that are just a total waste of time. like these. read more →

19 ways to improve accounting firm profitability

 only 19?

by marc rosenberg, cpa
author of “what really makes cpa firms profitable?”

partners are generally paid a lot more than firm administrators. for good reasons.

the marketplace has determined that doing what a partner does (bringing in business, possessing high levels of technical expertise, managing client relationships and managing the firm) commands a higher level of compensation than doing what a firm administrator does.

related: de-bunking the myth about niche marketing for tax and accounting firms • practice development is no longer an optional activity • 10 good ways the achieve partner accountabilitypick your partners right to begin with  •  the first nine questions your partner team needs to embrace for optimal profitability  • profitability and the value of strategic thinking  • the five essential building blocks for creating a strong accounting firmthe seven signs of great leadership in a cpa firmcompensation issues for the new managing partner  •

therefore, it makes no sense to pay a partner to do an administrator’s work. besides, most partners aren’t as good at administration as trained, experienced administrators are.

read more →

de-bunking the myth about niche marketing for tax and accounting firms

plus, five more essential pieces to the profit puzzle.

by marc rosenberg, cpa
author of “what really makes cpa firms profitable?”

i want to de-bunk a myth about niche marketing. many cpas that i have talked to think that niche marketing means that most, or all of their business, needs to be in their niche.

marc rosenberg
marc rosenberg

related:  practice development is no longer an optional activity • 10 good ways the achieve partner accountabilitypick your partners right to begin with  •  the first nine questions your partner team needs to embrace for optimal profitability  • profitability and the value of strategic thinking  • the five essential building blocks for creating a strong accounting firmthe seven signs of great leadership in a cpa firmcompensation issues for the new managing partner  •

they think they will have to stop being generalists or will have to give up all their clients outside the niche. this is absolutely not the case. read more →