here’s what you’re looking for: marc rosenberg

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entitled rainmakers and other practice development errors

can retired partners stay involved? only if it benefits the firm.

by marc rosenberg
the rosenberg practice management library

this post explains the rock-solid link between bringing in business and partner compensation.

more: 13 ways to make the most of your website | five social media do’s and don’ts | is it time to hire a marketing consultant? | how to manage the practice development function | networking for fun and profit | 14 marketing activities needed now more than ever | now is the time to activate your referral network | the 4 marketing disciplines | why you have to kill the old paradigms
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here are the major factors firms consider in compensating partners:

  • bringing in business
  • managing a large client base profitably
  • providing great service to your client base
  • holding management and leadership positions in the firm
  • nurturing and mentoring staff; helping them learn and grow
  • living and breathing the firm’s core values

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herding cats: advice for managing partners

goldfish forming an arrow“effective leaders get people to follow without making them feel they are being told what to do.”

by marc rosenberg
the role of the managing partner

“few things are more important to human activity than leadership. it helps countries prosper. it makes businesses successful. parents help children become successful adults.

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“the absence of leadership is equally dramatic. without leadership, organizations move slowly, stagnate, and lose their way. we are taught that if decision-making is timely and correct, things will go well. yet a decision by itself changes nothing. more important is implementation, and that’s where organizations often fail.

“implementation is about how leaders influence behavior, change the course of events, and overcome resistance. leadership is crucial in implementing decisions successfully.” – quinn mills, harvard business school professor

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13 ways to make the most of your website

woman on city train using tabletrecruiting. recruiting. recruiting.

by marc rosenberg
the rosenberg practice management library

every firm needs a website.

more: five social media do’s and don’ts | breaking it down: marketing job descriptions | how and why to hire a marketing director | how to brand and differentiate your firm | why consultative selling works | how not to develop your practice | does your firm recognize all its skills? | 15 powerful niche marketing practices
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here’s why: read more →

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five social media do’s and don’ts

bonus: specific tips on videos and visuals.

by marc rosenberg
the rosenberg practice management library

a few years ago, i was listening to the radio. the reporter was sharing the story of two young guys in manhattan who decided to open a pizza restaurant.

more: breaking it down: marketing job descriptions | how incentives for business development should work | marketing plans and why you need one | working business development into your day | how marketing systems produce business growth | 6 keys to developing new client prospects | protect and grow existing clients | the 4 marketing disciplines
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now, as you know, pizza restaurants are ubiquitous in manhattan. these guys thought they would be a bit different from other pizza purveyors and promote their business entirely on social media. much to their delight, their posts got a phenomenal number of likes and comments. but to their disappointment, few people actually came to their restaurant to buy pizza. yes, you guessed it, they went out of business within a year.
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breaking it down: marketing job descriptions

word "marketing" highlighted above other wordsmake sure what you’re looking for is what you want.

by marc rosenberg
the rosenberg practice management library

here are detailed job descriptions for two key positions in cpa firms: marketing director and director of business development.

more: how incentives for business development should work | is it time to hire a marketing consultant? |how to manage the practice development function | networking for fun and profit | 14 marketing activities needed now more than ever | now is the time to activate your referral network | the 4 marketing disciplines
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for a cpa firm marketing director, the objective is to lead the strategic development, planning and execution of the firm’s marketing goals and action steps, all designed to continuously increase the firm’s revenue.
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