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4 big issues that firms face

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purple no. 4 billiard ballplus: how the merger picture hasn’t changed.

by marc rosenberg
the rosenberg map survey

an extraordinarily perfect storm was experienced by cpa firms in 2020: the endless tax season plus the virus. in mid-july, five months after the virus’s onset, no one knew anything for sure going forward – neither the science of the virus and people’s health nor the economic impact of the virus on the business world.

more: pandemic highlights value of digital files | remote work success helps solve staffing shortages | you like being remote, but what about your clients? | covid-19 shakes up m&a activity | we adapted to remote work … now what?
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here is data from a survey we took of 61 cpa firms in mid-june. virtually all firms had annual revenue of $35 million or less, with the average being about $10 million. it is important to understand these firm sizes because the top 25-50 firms were making more drastic operational moves (mainly layoffs and partner draw reductions) than typical local cpa firms.
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make sure partners focus on two things

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mentor showing project presentation to mentee9 ways to help partners manage their clients.

by marc rosenberg
the role of the managing partner

cpa firm partners have a tendency to get sucked in to many activities. there is a macho aspect to their personalities that says, “bring it on, i can handle it.”

more: manage partners with goal setting | clarify partner expectations | how the managing partner manages the partners | overarching authority that managing partners must have | exceptional managing partners offer their advice | why management is the #1 key to the firm’s success
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no. no. no. they cannot handle it well. the notion that multitasking is an efficient, desirable mode of conduct is pure myth and has been debunked by numerous studies.
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how to recoup staff training costs

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young businesswoman working at laptop while businessman looks onit might sound crazy. just try it.

by ed mendlowitz
call me before you do anything: the art of accounting

almost every staff person will eventually leave you, unless they become a partner.

more: granting unconventional request pays off | why annual staff evaluations fall short | why create an accounting firm business model? | the clients that keep you awake at night | creating a cross-selling culture | cross-selling beyond your comfort zone
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because of this reality, and also because you must have staff, training methods must be developed that do not take excessive time and allow the staff person to immediately become productive. i think i have done this with my 30:30 training method.
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pandemic highlights value of digital files

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post with two signs, "same" and "change"cpe and training needs are evolving.

by roman kepczyk

last year’s extension to july 15 made for a very drawn-out busy season but did allow firms to shift resources to assist clients with ppp loans and other compliance. second, the move to remote/cloud was forced rapidly and pointed out the advantage of firms already utilizing cloud vendors and hosting providers as their transition was seamless.

more: pandemic lesson: innovate faster | remote work success helps solve staffing shortages | firms face business realities | more complex work = higher fees, right? | you like being remote, but what about your clients? | remote work is more productive
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

third, the difficulty and caution in physically meeting firm members and clients face to face forced adoption of virtual solutions such as zoom and microsoft teams and pointed out the value of having a digital workflow tool as well as the importance of having all files in a digital format accessible remotely.
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