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letting go is not giving up

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3 actions to help you get unstuck.

by bill reeb

while i’ve discussed “letting go” actions before, it is time to get a little better understanding of how to leverage them.

more: how are you programming your mind? | have your beliefs stopped serving you? | don’t use only your strengths | are you your biggest obstacle? | why your to-do list isn’t getting done | appreciate the joy that comes from work | covid crisis requires new mindsets | 3 early warning signals for overachievers | how overachievers can get ‘unstuck’
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

at any point in time, when you realize you are dissatisfied with your level of success or happiness, once you have decided what to let go of that was the source of the negative emotions you are feeling, you will end up making at least one – if not two or all three – of these choices.
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make your presentations memorable

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drawing of man giving presentationthere’s more to engagement than not reading your slides.

by steven e. sacks
the new fundamentals

how many times have you heard the aphorism about presentations: “tell them what you are going to say, say it, and then tell them what you told them”? also, “know your audience” is another adage.

more: listening: how a conversation works | make news, not noise | take that extra breath with email | effective communications in the age of covid | the new covid-19 workplace: are you prepared? | does your firm’s board know its role? | are executive performance reviews dangerous? | there is no leadership without integrity | influence, don’t manipulate
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simple enough, yes? then why is it that within 60 to 90 seconds’ time, the presenter has you looking at your mobile device or taking a cat nap?
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why millennials are the answer

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millennial clients will make your firm smarter, faster, and more profitable.

by frank stitely
the relentless cpa

do you know why millennials can’t buy houses?

  • avocado toast is expensive.

more: why small firms can win the talent wars | the fool in the room | the 3 biggest tech failures of accounting firms | 7 steps to effective project management | wip-ing clients into shape | how to be the chief communicator | how to teach reviewing and time management | 4 steps to take before next tax season
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

how many millennials does it take to change a light bulb?

  • none. they accept it for what it is.

why do millennials always type in lower case?

  • they reject capitalism.

what is a millennial’s favorite fragrance?

  • scents of entitlement.

buy me a craft beer, and i’ll tell you a half dozen more. now, after all of the above, i’m about to tell you why you need millennials as clients and how they increase the efficiency of your firm.

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how incentives for business development should work

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businessman ogling money over another's shoulderreward effort, not just closing.

by marc rosenberg
the rosenberg practice management library

most firms over $5 million have incentives in place for staff to bring in business. oddly, there is a tremendous disparity from firm to firm in how their incentive plans work. more on this later.

more: is it time to hire a marketing consultant? | how and why to hire a marketing director | how to brand and differentiate your firm | why consultative selling works | does your firm recognize all its skills? | 15 powerful niche marketing practices | are you ready for the great disruption?
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only 20 percent of cpa firm partners are effective at bringing in business. this means that 80 percent are not effective at selling. that’s a pretty low batting average. if partners are this bad at it, think what staff’s experience must be like!
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are you quitting on leads too soon?

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businessman typing on laptop, shadows of envelopesfollow up right and you may not need any new leads.

by jassen bowman

to put it bluntly, if you’re not actively marketing to your lead database on a regular basis, then you wasted the money you spent to obtain those leads in the first place.

more: why lists are not leads | the secrets of multi-hit marketing | grow faster, be more efficient | your sales funnel needs systems | how tax resolution works | 4 tax resolution industry flaws | need a new service line? consider tax resolution
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

one amazing fact about sales has held true for nearly a century: the majority of sales are closed after the fifth contact. this fact holds true for any industry, and the number of contacts required to close a sale increases as the price point of the product or service increases.
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