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3 ways to opt out of any downturn

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train tracks going both ahead and off to leftyou can succeed no matter what the economy is doing.

by sandi leyva

all roads point to a significant downturn in the overall economy for the next few years. if you’re interested in simply opting out of all that mess and creating your own economic success for you and your clients, then keep reading. i truly believe many of you have the power and ability to make a difference as to whether your clients sink or swim in 2020.

more on small-firm growth strategies: 5 ‘low-hanging fruit’ ways to raise your revenues right now | stuck at home right now? here’re 100 good ideas to relieve the stress | how to lead in a crisis | how to think straight through the coronavirus crisis | tech tools for working through the coronavirus | 7 tips to keep the clients you have | do you know your opportunity number? | 7 tips to boost your firm’s performance in 2020 | 5 mistakes to avoid when seeking new clients | survey quantifies link between online reviews, revenue
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

here are three ways to make a difference for your own firm and for your clients.
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clients don’t lose sleep for overpaying taxes

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man lying awake in bedpoor controls are a different matter.

by ed mendlowitz
call me before you do anything: the art of accounting

in my early days i would get many leads for clients who told me they were switching accountants because they believed they were paying “too much tax.” however, at most of those meetings, we only spent a few minutes on taxes and then most of the time expressing concern about whether their controls were good enough!

more: 6 ways to increase your fees … if you dare | creating a cross-selling culture | cross-selling beyond your comfort zone | value pricing in uncharted waters | advising cheapskates | getting bonuses from clients | why you’re only as good as your staff
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my conclusion from these conversations is that the potential of loose controls is a major cause of keeping someone awake at night. no one stays awake at night wondering if they are paying too much tax. a pending tax audit might keep someone awake, but not paying too much tax.
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5 crucial areas of firm culture not to ignore

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two businesswomen shaking handstop talent is looking for true support.

by ty hendrickson

firm culture. i recently saw an interesting post about culture on linkedin that got me thinking about this topic. culture has become almost a buzzword in the accounting industry because firms are facing an incredibly competitive talent market combined with high expectations and long hours that come with this career choice. firms are making a big deal out of building a culture that is a fun and balanced working environment in hopes of attracting and retaining the best talent, but unfortunately, the majority of firms are missing the mark.

more: the cpa firm partner’s role is changing | are you botching your first impression? | maybe the pandemic isn’t all bad | the no. 1 reason accountants fail to build advisory practices | the real problems created in a remote workforce | can you really grow without adding clients? | 4 reasons to welcome rejection
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

let me let you in on a little secret, which was the exact point of the linkedin post i mentioned. the most attractive cultures are not the firms that have team events and mixers and other “fun events.” fun is not what the top talent is looking for in a firm culture. in all reality, a fun culture with events is going to attract the opposite of the top talent you desire as a firm.
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the fool in the room

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which employee is most valuable? you might be surprised.

by frank stitely
the relentless cpa

we have been heavily in the numbers so far. let’s take a break from that to discuss a factor that, while not heavily numeric, plays a big factor in managing wip – employee productivity. because capacity is the denominator in the lean six sigma equation, and employee productivity is a big factor in capacity, employee productivity becomes a big factor in determining turnaround time.

more: calculating and cutting turnaround time | there are no easy answers | how to thrive as a 21st-century firm | farm-aid for accountants? | whittle down wip | the tax practice traffic cop | how to coach your staff | how to create good managers
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

first, let’s dismiss from the room all the consultants, who tell us that time tracking and productivity metrics don’t matter. for the most part, these consultants have never managed or owned cpa firms. rarely have they worked in firms for any length of time.
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five steps to firm transformation

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clients will be open to new pricing if they see the benefits.

by 卡塔尔世界杯常规比赛时间

growth is one thing, transformation another.

growth is good. it’s what most cpa firms want: growth in clientele. growth in revenue. growth in profit.

marketing efforts tend to engender growth. but it’s an incremental growth – a new client, then another, then a new service, then a bump in revenue.

transformation is more than that. it engenders exponential growth – a host of new clients, a whole new set of services, a local reach rendered regional.
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