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non-cpa “cpa” firms? really?

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what the aicpa and nasba could learn from other professions.

by donny c. shimamoto, cpa.citp, cgma

i’ve been watching nasba and the aicpa communicate the need for a change to the requirements to be cpa. while their rationale may seem to make sense, i’m not sure i agree with their direction  – enabling more non-accountants to be cpas.

more donny shimamoto: what small and midsized firms can learn from pwc’s digital upskilling | what big data means to small firms | accountants: unleash your secret superpower | ready for non-cpa cpa firms? | accounting services aren’t what you think they are | learning from hurricanes harvey and irma

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when i think further about the bigger picture of the accounting profession, i believe the accounting profession needs to be more cohesive and inclusive – and perhaps that is the better course to pursue.

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how to stay in the present

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business meeting of a woman and two menthis goes for both your business and personal lives.

by bill reeb

have you ever caught yourself daydreaming and realized a significant amount of time has passed while you were on autopilot and you can’t remember any details in between?

more: don’t use only your strengths | work smarter, not harder | why we risk change | learn to embrace failure | what would make you happy? | do you have a goal or just a speed?
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in the beginning, when i was driving back and forth between austin and arlington when michaelle was earning her ph.d., i found that there were times when my mind would get immersed in a topic and when i came back to the present, i might have driven between 50 and 100 miles. i couldn’t remember passing through cities. i did make the drive often, so the road was familiar, but what a scary thought that i was driving a death machine at 70 miles an hour on a crowded freeway and had no recollection of my navigation for such a long distance.
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how to manage the practice development function

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dollar being built of blocksyour firm’s existence depends on marketing.

by marc rosenberg
the rosenberg practice management library

sometimes the most important ingredient in marketing success has little to do with marketing.

more: how to brand and differentiate your firm | working business development into your day | how marketing systems produce business growth | 6 keys to developing new client prospects | protect and grow existing clients | 19 takeaways from the history of cpa firm practice development
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this statement may seem illogical, even unbelievable, in a series professing to teach cpa firms how to generate revenue growth. but stay with us and you’ll see what we mean.
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how tax resolution works

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it’s a lucrative opportunity.

by jassen bowman
tax resolution systems

with over 14 million active irs collections cases, there is a tremendous need for competent taxpayer representation.

more: 4 tax resolution industry flaws | need a new service line? consider tax resolution
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there has never been a better time to add this highly lucrative, recession-proof service to your tax practice.

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value + pricing = value pricing

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//www.g005e.com/2020/08/26/value-pricing-value-pricing/
some 64% of cpas say one of the chief benefits of value pricing is “transparency.” (aicpa)

automation is a key part of the process.

by 卡塔尔世界杯常规比赛时间

matching pricing (what an accounting firm figures it can charge) with value (what a client things a service is worth) is always a challenge. a firm may think its capability in compliance is worth a lot, but if the client has nothing to comply with, it puts no value on compliance services.

more: opportunities in common and uncommon services | cloudy forecasts call for rainmaking
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so the question is: what does a given client or potential client value?
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