is your message open to interpretation?
what you say may be turning people away.
by steven e. sacks
the new fundamentals
whether you are a professional services firm, business, or trade or professional member association, it does not serve your constituents well if you allow complacency to settle in your efforts to meet their needs. messaging is important; empty messaging is lethal. when your priorities, programs and services are geared toward what you want your practice or association to do rather than what clients or members need, you create an irreparable disconnect.
more: political correctness or just common courtesy? | effective communications in the age of covid | the new covid-19 workplace: are you prepared? | does your firm’s board know its role? | are executive performance reviews dangerous? | there is no leadership without integrity
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the result? there is a vast divide between management’s message and the clients’ or members’ interpretation.
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