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what clients want from tech advisors

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the top ten ‘soft’ factors small business owners are looking for before they buy.

by laurie mccabe
smb group

the best small- and medium-size business know that strong financial planning is essential for survival and growth – especially these days when they’re looking for ways to automate financials, streamline planning and budgeting operations, and provide the visibility they need to steer their businesses through changing market conditions.

more on tech: covid-19 sparks creative new business models and strategies | how to add visuals to a message in ms teams  | how your new car could double as a doctor  | composing text messages in ms teams | house oks $100 billion for rural broadband | when covid ‘got real’ | the covid outlook: a long, slow climb back to recovery | composing chats and posts in ms teams | free service makes better passwords |

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the good news for accounting firms is that smbs are increasingly turning to cloud-based financial solutions that can give them robust capabilities without the hassles of deploying and managing hardware, software, and infrastructure in house. cloud solutions provide continual access to real-time, consistent information, frequent updates, and continuous innovation. while erp cloud adoption has trailed in other areas, it’s poised to catch up quickly as businesses get more comfortable with the cloud model.

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get ready to launch virtual cfo services

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three people speaking by videoconferencethis could be just what your clients need.

by jody grunden
building the virtual cfo firm in the cloud

you may have heard about virtual cfo services. it’s a concept that’s been around for a while now that allows cpas and accounting firms to offer cfo services to smaller businesses that may not yet be able to afford a full-time cfo.

more: the only 3 metrics you need | how to attract clients like a magnet | 6 steps for sales and conversion | the right way to onboard new clients | 4 ways to bill clients | how to evaluate workflow management software
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what is a virtual cfo?

virtual cfo (or vcfo for short) stands for a virtual chief financial officer. a vcfo provides outsourced accounting services at a high level for businesses.
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political correctness or just common courtesy?

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latina businesswoman using earpiece with businessmen in backgroundwill you be ready when the demographics shift?

by steven e. sacks
the new fundamentals

the 2016 presidential campaign had been engulfed in the battle for and against political correctness. what people thought but never verbalized – at least in a large company of people – had made the art of conversation more difficult. college campuses, the bastions of higher learning and the incubator for dissenting opinions resulted in additions to our lexicon, with such terms as “safe places” and “trigger warnings” in order to preclude the rise of “micro-aggression.” legislation is trailing the changes taking place in the lgbtq community, and decades after protective laws were passed, there still exist hostile work environments for women and minorities.

more: effective communications in the age of covid | why proper communication is critical | how to create effective internal communications | how to select your firm’s board | trust is a key organizational ingredient | real influence vs. immediate gratification | fake it ‘til you make it: an ultimate goal? | 4 ways to boost job satisfaction | have you gauged your staff’s enthusiasm? | why knowledge maintenance is key
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today’s college students are exposed to greater on-campus diversity than in the days of my contemporaries, so one would think that there would be greater understanding and flexibility in human interaction. this really is not the case. if students think that tough challenges exist on campuses, wait until they graduate and enter the real world.
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the no. 1 reason accountants fail to build advisory practices

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shift your mindset for covid-era client services. stop thinking about selling and start thinking about helping.

by ty hendrickson

what is the number one reason that accountants get stuck providing transactional services?

mindset.

now, i’m not one of those gurus that preaches mindset and how if you want something in your life, all you have to do is visualize it. that’s not the mindset i’m talking about here. i’m talking about the mentality that accountants “feel bad” for charging someone for their expertise and advice.

more: the real problems created in a remote workforce |  can you really grow without adding clients? | 4 reasons to welcome rejection |

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while this is not a new problem, it has bubbled to the surface amidst the covid-19 crisis. in the vast majority of my conversations with firm owners recently, i hear the same line over and over again, “i’ve spent so much time talking to my clients about loans and explaining their options that i’ve hardly gotten any tax work completed. now, i have to charge them $1,000 for those conversations, and i just don’t feel like i can do that because i know the financial situation they are in right now. i feel bad.”

what?!?!

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the forecast: partly gloomy, chance of doom

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almost three in four accountants now foresee a deeper downturn for the u.s. economy.

it gets worse: almost 25 percent of accountants forecast a “much worse” outlook for the nation’s economy over the next 12 to 18 months. and another 48 percent predict “somewhat worse.” (卡塔尔世界杯常规比赛时间 research)

busy season barometer:
how accountants are battling the coronavirus recession
join the survey. get the answers.

by 卡塔尔世界杯常规比赛时间 research

new 卡塔尔世界杯常规比赛时间 2020 busy season barometer results bear bad tidings for cpa firms, their clients, and their families. the forecast is not good. accountants know numbers, and the numbers they are seeing do not bode well.

more busy season 2020: busy season benchmarks in free fall | fiinal rs efiling stats: the end of tax season? | say hello to the new 24-month busy season | 9 big ways the irs could help accountants | the mystery of 10 million missing tax returns | tax pro e-filings down 20 percent | irs web traffic doubles over year-ago | covid drowns irs in new filings |   percent | irs web traffic doubles over year-ago | covid drowns irs in new filings | 2020 tax season comes to a screeching halt | the tax season 2020 dumpster fire | tax pros fall behind 6.2% in returns filed
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

as the u.s. braces for a summer surge in coronavirus infections, the economy is crashing – with gdp down at an annual rate of 33 percent last quarter, and a 10 percent drop from the first quarter – the worst declines in more than 70 years of record-keeping. and new jobless claims in the latest week rose by 867,000 to 17 million.

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