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set your staff on the right course

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people standing, holding food and talkinghelp them develop soft skills.

by steven e. sacks

in the famous words found in alice in wonderland, “if you don’t know where you are going, any road can take you there.”

more: how does your firm leverage its talent? | retention starts with the hiring interview | the new way to handle exit interviews | who’ll quit next? | strengthen your firm’s screening practices | smart trust in the workplace | what aspiring accountants need to know
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this is a lesson alice learned much to her frustration. this, too, can be frustrating for professionals entering the workforce, especially in cpa firms. firms often are not clear about establishing and communicating expectations for their new hires. the focus on billable hours takes precedence over building professional and personal growth.
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2020 outlook: demand is high

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ai, blockchain most likely to impact largest firms.

by chris frederiksen

what do i see for 2020?

cybersecurity: there is a heightened awareness around protecting client data and protecting firms from what appear to be increased incidents of hacking. firms are encouraged to move from in-house servers to entirely cloud-based solutions.

more: 2020 outlook: business development goes borderless | data import on the rise | becoming the most valuable advisor | top three tips for 2020 success | where do you want to be? | dicey disruptions | upstream mergers | 2020 outlook: staffing gets creative
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tax season: most of the firms i work with reported last year as the most brutal tax season on record. this was caused by lack of human resources – especially for firms that still had not adopted outsourcing – coupled with the need to spend extra time to comply with the new tax rules and to explain the changes to clients.
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irs crackdown spells new opportunities for tax professionals

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mckenzie

bonus: specific online and offline marketing strategies.

by michael rozbruch, cpa
the irs audit notice checklist

i don’t think there is a better time in the past eight years to get into the tax resolution business than now.

more: the 10 most important words for getting retained | why are artists and tax pros afraid to sell themselves? | what do taxes and wedding dresses have in common? | 2 emerging industries for tax resolution
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i say it’s never been a better time because of the convergence of some key industry metrics and observations. it’s almost like a “perfect storm” given the irs’s 2020 focus on increased enforcement.

podcast: rozbruch interviews the widely known godfather of tax resolution, robert “bob” mckenzie, about what to expect from the irs new compliance and enforcement initiatives, this year and beyond. listen here: podcast: rozbruch interviews bob mckenzie

additionally, tax season is the absolute best of the year to market for tax resolution as taxes are top of mind with everyone, especially people who owe back taxes or haven’t filed their tax returns for several years – or both.

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why are ceo clients so confused?

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business hand holding hot chart in crystal ballyou just need to be a little bit of a mind reader.

by andrew hunzicker
cannabizcpa.pro

why are ceos so confused about what they want from their bookkeeper, accountant, tax cpa or cfo?

more: everything you wanted to know about dispensary accounting but were afraid to ask | 5 do’s and don’ts for cannabis cpa marketing | cannabis: thc vs. cbd critical differences | 4 best things about being a ‘dope’ accountant | 5 biggest mistakes cannabis ceos make | five secrets to launching your own cannabis accounting firm | five reasons accountants should serve cannabis clients | cpa andrew hunzicker creates course in cannabis accounting
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here’s what they tell me they want:

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