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survey quantifies link between online reviews, revenue

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young businesswoman using a tablet3 key statistics.

by sandi leyva
the accountant’s accelerator

you wouldn’t want to run your business without referrals, right?

more on small-firm growth strategies: major search algorithm change could affect your rankings | is your client newsletter stuck in the 1990s? | making content marketing part of your growth strategy | tough lessons from tax season | 10 quick and easy tips for a better busy season | 6 metrics of marketing | want better clients? 5 ways to hook them | 3 ways to save time during busy season
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in the online game, the equivalent of referrals is client reviews. you see them everywhere: google-my-business listings, on yelp, on facebook and on bing, to name a few. to say they are important to your business’s profitability is an understatement, and now it’s been quantified in a survey conducted by womply.
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build trust through transparency

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make sure your people understand what they’re seeing.

by jody grunden

joel gascoigne, founder and ceo of buffer, a saas product that helps users schedule social media posts, has become very well known for building a transparent organization.

more: how to run effective leadership team meetings | toss the org chart for an accountability chart | how core values affect remote work culture | how ‘tech stacks’ can help you standardize
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a few examples of the types of information that buffer shares publicly include salaries and equity shares of all team members, company saas metrics and things they’re learning in their journey – good and bad.

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2020 outlook: the four big questions

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even staying still requires planning.

by dan hood

the opening of the year was busy and confusing, with firms struggling with the technical complexities of the tax cuts and jobs act, the search for new clients, and, particularly for firms over $1 million in revenue, the war for talent.

more: 2020 outlook: dicey disruptions | 2020 outlook: upstream mergers | 2020 outlook: staffing gets creativegoprocpa.com

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but we also saw them wrestling with four bigger, more strategic questions: read more →

the lost art of the interview

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two men sitting across from each other shaking hands5 things you’re trying to find out.

by steven e. sacks
the new fundamentals: practical guidance for today’s accounting firms

“you’ve gotta understand – when you interview someone, it’s not an interrogation. it’s not the nuremberg trials.” – joan rivers

the process of interviewing candidates can be done more effectively if less reliance is placed on the resume. much has been written on this, from psychologists to organization behavioral scientists and everyone in between. the prevailing view is there needs to be the “knowing of the unknown.”

more: the new way to handle exit interviews | be a talent magnet | make crap a badge of honor | the job interview: a make or break proposition | 10 elements to balancing shareholders’ needs
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filling a position, after all, is a two-way street of mystery: the candidate will have no idea of what the actual work environment will be like, and the organization will not know if the candidate matches up with his or her resume. if you are responsible for selecting candidates or at least screening them in the early phases, use your time wisely and ask relevant and insightful questions. it will be a mutually beneficial exercise.
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