featured

is your client newsletter stuck in the 1990s?

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woman wearing orange shirt texting on a smartphone walking in the street in a sunny dayif you look dated in one area, that perception can spread.

by sandi leyva, cpa

one of the leading client newsletter vendors discontinued its product this year, and we at accelerator newsletters having been getting a lot of calls from staff at accounting firms asking about our client newsletter offering.

more on small-firm growth strategies: outsource or in-house? how does your marketing get done? | making content marketing part of your growth strategy | tough lessons from tax season | 10 quick and easy tips for a better busy season | 6 metrics of marketing | want better clients? 5 ways to hook them
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the calls have been enlightening to me, but also disappointing to find out many firms are stuck in a decades-old way of sending client newsletters. here’s what i have learned from you and what i’d like to share to get everyone caught up to the way it is today in modern digital marketing.
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three steps to giving a raise

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man putting dollars into suit pocketif employees leave, find out if money is why.

by barry j. friedman, cpa
industrynewsletters

if you run a business with employees, you have at some point wondered how you should compensate them for good work. it’s actually a much trickier task than people realize.

more: seven changes in the new taxpayer first act clients need to know | how manufacturers can use the r&d tax credit | the latest rules on charitable donations | how clients should gather their papers for taxes | the latest fraud problem: synthetic identities | how to challenge property taxes | real estate, iras & clients | percentage-withholding for clients | bitcoin: what clients need to know
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you have to take into account employee morale, employee performance and market averages. to get a fuller picture of how to fairly distribute raises to your employees, keep reading.
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large clients we landed from quickbooks consulting

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two women in office shake handssometimes small bait catches big fish.

by ed mendlowitz
call me before you do anything: the art of accounting

i’ve written about quickbooks and how we became the largest qb consultants in new jersey along with receiving a few clients with very substantial fees. i’ve gotten some calls asking about them and what we did, so here is a description of three of them.

more: why we train on excel, word and adobe | i used to hate quickbooks | things change | how to be ’the other guy’s accountant’ | why we ‘kill’ to get partnership returns out quickly | my first thought is to never turn down business | becoming an expert in irs collections
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the first client was someone who called asking to spend only one hour with us. at the time our minimum was five hours. we figured we would do him a favor and we told him the hourly rate if he would come to our office. he was a very nice, well-dressed man and spent the hour. he called us about a month later and asked if he could “buy another hour.”
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the holy grail: finding the right talent

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two businesswomen shaking hands in modern officethere are 3 basic elements.

by steven e. sacks
the new fundamentals: practical guidance for today’s accounting firms

we get so hung up on generational labels: baby boomers, gen x, gen y and now gen z. as a result, we ascribe certain characteristics or behaviors to each one – whether fair or not.

more: strengthen your firm’s screening practices | the job interview: a make or break proposition | 10 elements to balancing shareholders’ needs | a leader’s guide to ending entitlement | performance reviews: no need for teeth pulling
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

adherence to the labels can cause a hiring manager or an executive to overlook the contributions each cohort can make to an organization. potential stars are overlooked, and the usual reliance on outdated search approaches continues unabated.
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