leadership

covid-19, adversity and innovation

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young businesswoman using smartphone and tablet at outdoor cafe3 things firms have learned so far.

by marc rosenberg
the rosenberg practice management library

our country has a long way to go before we fully adapt to a covid-19 world and navigate compounding national issues. but cpa firms are resilient and have made major strides in adapting to a new and challenging environment.

more: how covid-19 impacts partner retirements |  three tough questions in partner buyouts | is mandatory retirement a best practice? | covid-19: how your firm can respond | reward partners for performing like partners
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

i took some time to jot down a few high-impact observations. if you don’t see any mention of people working remotely and communicating via videoconferencing, the reason is obvious – everyone’s doing it.
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why proper communication is critical

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businessman smiling and talking on phoneconsider the impression you deliver.

by steven e. sacks

often, we are so concerned about getting out a message that we don’t stop to think whether the delivery mechanism matches the nature of the content.

more: syncing up for the covid era | the new covid-19 workplace: are you prepared? | does your firm’s board know its role? | are executive performance reviews dangerous? | there is no leadership without integrity | influence, don’t manipulate
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

in a face-to-face conversation, the reaction you get is immediate because you may have employed the wrong tone, selected the wrong words or chosen an inappropriate time to engage. younger professionals who are observant, especially when admonished – either overtly or subtly – will learn from the experience. the signs are not as clear when it involves email communication or phone calls.
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the only 3 metrics you need

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a totally virtual firm outlines the metrics it uses to measure staffers.

by jody grunden
summit cpa group

if you want to grow your accounting firm, it’s important to evaluate the effectiveness of your process on a regular basis. you want to be aware of what’s working well and what’s not. you also want to continually be improving upon your services over time.

more: how to attract clients like a magnet | riches in niches | marketing is about thought leadership | how to audit 401(k)s | 3 measures of the effectiveness of your team | how to profit with workflow apps
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there are three things you can specifically monitor when it comes to the effectiveness of your team. here’s how we do it at summit cpa group. maybe these ideas will work for you too.
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how to create effective internal communications

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woman yelling into bullhorn and newspapers flying outwho is responsible for them?

by steven e. sacks

cpa firms need to focus on internal communications. they have realized that to have a content and motivated staff, they must keep their people “in the loop.”

more: profit is not a mission | does your firm’s board know its role? | are executive performance reviews dangerous? | influence, don’t manipulate | getting and keeping the best: the struggle continues | how does your firm leverage its talent?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

how many times do employees hear about a firm’s initiative after it has been implemented or announced in the local (or national) media? what does this do to morale? what impact does it have on the trust factor?
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