marketing & sales

you may be unique, but then what?

by ty hendrickson

why should someone choose to do business with you over someone else? have you ever sat down and truly thought through the answer to this question?

more: the abcs of exceptional cpa leaders | three w’s for networking the right way | the cpa firm partner’s role is changing | the no. 1 reason accountants fail to build advisory practices | 4 reasons to welcome rejection
exclusively for pro members. log in here or 2022世界杯足球排名 today.

whether you own your own accounting practice or are a part of a larger firm, this is probably the most important question you will ever need to know the answer to if you want to be successful.
read more →

reward effort, not just closing.

by marc rosenberg
the rosenberg practice management library

most firms over $5 million have incentives in place for staff to bring in business. oddly, there is a tremendous disparity from firm to firm in how their incentive plans work. more on this later.

more: is it time to hire a marketing consultant? | how and why to hire a marketing director | how to brand and differentiate your firm | why consultative selling works | does your firm recognize all its skills? | 15 powerful niche marketing practices | are you ready for the great disruption?
exclusively for pro members. log in here or 2022世界杯足球排名 today.

only 20 percent of cpa firm partners are effective at bringing in business. this means that 80 percent are not effective at selling. that’s a pretty low batting average. if partners are this bad at it, think what staff’s experience must be like!
read more →

four questions to ask yourself first, plus 10 more things to know.

by marc rosenberg
cpa firm growth: keys to practice development

many firms struggle with revenue growth for many years and then, reach the point when reality sets in: the partners recognize they don’t have the skills or the desire to be active and effective at business development.

more: how and why to hire a marketing director | marketing plans and why you need one | working business development into your day | how marketing systems produce business growth | 6 keys to developing new client prospects | protect and grow existing clients | 19 takeaways from the history of cpa firm practice development
exclusively for pro members. log in here or 2022世界杯足球排名 today.

many of these firms decide to hire a marketing consultant to jump-start their marketing and get them on a path to growth.

read more →

who, what and where: the keys to smarter networking.

by ty hendrickson

do you ever feel frustrated that you put yourself out there in networking situations, but you just don’t see the results you want?

more: the one big reason your hiring sucks | 5 crucial areas of firm culture not to ignore | maybe the pandemic isn’t all bad | can you really grow without adding clients?
exclusively for pro members. log in here or 2022世界杯足球排名 today.

so, what’s the secret to being efficient with business development and not getting burnt out on all of these after-hours networking events?

read more →