marketing & sales archives - page 114 of 194 - 卡塔尔世界杯常规比赛时间

working business development into your day

august 9, 2020

and five ways to counter possible objections.

by marc rosenberg
the rosenberg practice management library

the accountants’ use of their time is critically important to running a successful, profitable accounting firm.

more: networking for fun and profit | why consultative selling works | how not to develop your practice | does your firm recognize all its skills? | 15 powerful niche marketing practices
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time management is critically important to business development:

it helps you determine how much time to spend on business development. spending 100 hours a year on business development should yield better results than spending 10.
it helps you determine when you spend your time.

let’s drill down on the when.

the no. 1 reason accountants fail to build advisory practices

july 31, 2020

by ty hendrickson

shift your mindset for covid-era client services. stop thinking about selling and start thinking about helping.

by ty hendrickson

what is the number one reason that accountants get stuck providing transactional services?

mindset.

now, i’m not one of those gurus that preaches mindset and how if you want something in your life, all you have to do is visualize it. that’s not the mindset i’m talking about here. i’m talking about the mentality that accountants “feel bad” for charging someone for their expertise and advice.

more: the real problems created in a remote workforce | can you really grow without adding clients? | 4 reasons to welcome rejection |

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while this is not a new problem, it has bubbled to the surface amidst the covid-19 crisis. in the vast majority of my conversations with firm owners recently, i hear the same line over and over again, “i’ve spent so much time talking to my clients about loans and explaining their options that i’ve hardly gotten any tax work completed. now, i have to charge them $1,000 for those conversations, and i just don’t feel like i can do that because i know the financial situation they are in right now. i feel bad.”

what?!?!

build your advisory services business [last call]

july 30, 2020

by ty hendrickson

^ click to play preview

卡塔尔世界杯常规比赛时间 special offer: 20% off for sales seed’s new prospects and lead nurture bootcamp.
tax and accounting firms seeking to develop their advisory services can take advantage of a new program offered by the sales seed and led by 卡塔尔世界杯常规比赛时间 expert contributor ty hendrickson. registration closes sunday, aug. 2, so you’ll need to hurry. 卡塔尔世界杯常规比赛时间 readers are getting a special discount of $100.

enroll here

learn more here

the seven simple steps to thrive in the covid crisis

july 21, 2020

by anthony glomski and russ alan prince

leveraging the relationships you already have. step 1: make a list.

by anthony glomski and russ alan prince
your $5 million high-net-worth practice

the covid-19 crisis has put a lot of financial pressure on many businesses, including many accounting firms. at the same time, a percentage of professionals, such as accountants, lawyers, and wealth managers, are strategically taking action to deal with the economic pressures.

see also: the three new business models delivering significant profits for accounting firms | the 5 meetings of the (true) wealth management process | collaborative wealth management: defining the framework | protect your clients’ assets | even entrepreneurs must diversify | when clients cash out: four smart financial moves |

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the result is that they are doing well as the crisis progresses and are smartly positioned to do exceptionally well as the crisis abates.

post-covid: not your usual summer to-do list

july 21, 2020

by bill penczak

how will you spend your “vacation” time?

by bill penczak

in normal times, summer was the respite between tax and audit busy seasons, a pause in marketing activities, the time to take it easy and to catch up on cpe, and to conduct personnel reviews and other administrative duties delayed from the beginning of the year.

more: do you have the guts to beat the covid crisis? | how to inoculate your firm against covid competition | ‘found money’ delights clients | don’t buy a rolodex, buy a process | the three r’s for beating the corona crisis | 6 reasons why your marketing sucks
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this summer is different, on so many levels. the sunlight filters through your bedroom window a bit earlier, and these days, if you’re even driving to the office, the roads are strangely less crowded. the general mood is more tenuous, as we all speculate about the new normal.

most cpa firms will continue the same pattern of waiting until september to ramp up their go-to-market efforts. but two or three out of 10 firms will use this summer to get a head start to make up for lost opportunities, and revenue, caused by the covid crisis.