marketing & sales

19 takeaways from the history of cpa firm practice development

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illustration of marketing strategy

plus a brief stroll through the world since bates.

by marc rosenberg
the rosenberg practice management library

sir winston churchill (and others) said: “those who fail to learn from history are doomed to repeat it.” that’s why we discuss the history of practice development at cpa firms.

more: why you have to kill the old paradigms | are you ready for the great disruption?
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read this history and see if your firm has learned from the many milestones in the evolution of accounting firm practice development.

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the seven new realities accountants can’t ignore

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businesswoman at crossroads, facing two pathswhy you must kill the old paradigms.

by marc rosenberg
the rosenberg practice management library

“as long as the roots are not severed, all is well. and all will be well in the garden.”

more: are you ready for the great disruption?
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that great line is from the 1979 movie “being there,” starring peter sellers as the simple-minded chance the gardener, whose unpretentious dialog is misinterpreted by titans of government and industry as being extraordinarily prescient.

but this line is a perfect way to begin talking about cpa firm marketing and growth. the “roots” of revenue growth are these:
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radical cpa jody padar partners with marketing by numbers

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new video service for accounting firms.

by 卡塔尔世界杯常规比赛时间

卡塔尔世界杯常规比赛时间 expert contributor jody padar, cpa, mst, principal of new vision cpa group and founder of the radical cpa, is partnering with marketing by numbers, a new video marketing service for accounting firms.

click to see jody’s video: nine year-end tax strategies

with the partnership, the radical cpa will leverage the marketing by numbers video service and platform to further educate accounting firms and cpas on using technology to grow their firms more efficiently. read more →

are you ready for the great disruption?

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businessman in an umbrella sails in storm in the nightwelcome to profession 3.0.

by marc rosenberg
the rosenberg practice management library

many firms today seem to believe they can simply buy their way to growth. in other words, if they just figure out what the “right” marketing strategy or the “right” business development initiative is, they can simply write a check to fund those programs and growth will happen in and of itself.

goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

unfortunately, this does not work in the real world, including cpa firms.

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5 do’s and don’ts for cannabis cpa marketing

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save the brand building until you have a few clients.

by andrew hunzicker
cannabizcpa.pro

so you’ve decided that you want to take the plunge and dive into cannabis accounting. great!

more: cannabis: thc vs. cbd critical differences | 4 best things about being a ‘dope’ accountant | 5 biggest mistakes cannabis ceos make | five secrets to launching your own cannabis accounting firm | five reasons accountants should serve cannabis clients | cpa andrew hunzicker creates course in cannabis accounting
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

while these are new and exciting times, it is completely understandable if you have concerns about promoting your business within your personal and professional networks.
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