marketing & sales
kpis that accounting firms don’t measure but should
plus 6 to help spot warning signs.
by michael rozbruch, cpa
the irs audit notice checklist
successful solo and small firm owners know their kpis like the back of their hand. they realize that the key to generating healthy profit margins, cash flow and to thrive is to “know thy numbers.”
more: 10 tips for maximizing referrals
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most business owners only need to keep track of a few key indicators – which measure the performance of their marketing and sales efforts – to ensure that their firms are prosperous, growing and on the right track.
keep reading for the most important ones:
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10 tips for maximizing referrals
it doesn’t happen by accident.
by michael rozbruch, cpa
the irs audit notice checklist
if you’re like most people, it’s only when customer service dramatically impresses or exceeds your expectations that you begin to create word-of-mouth advertising and referrals.
conversely, service has to be really bad before you starting warning people to avoid a company at all costs. the thing is, often it only takes one or two “little touches” to create exceptional service.