marketing & sales
quick tip: boosting site speed
how to score your site … and make improvements.
by becky livingston
the accountant’s social media handbook
high bounce rates in your analytics report are a good indicator something might be up with your site speed, especially on mobile devices.
more: 9 seo musts and 20 pitfalls | quick tip: link building | how to improve your mobile seo | how to research keywords | how long does it take to rank?
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the bounce rate is the percentage of single-page sessions that occur when visitors come to your site. in other words, a person visits a page and then exits the site, without visiting other pages.
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9 seo musts and 20 pitfalls
checklists for the diyer.
by becky livingston
the accountant’s social media handbook
if you own a small firm and tackle your website and marketing yourself, this checklist is for you.
more: quick tip: link building | why you need an ssl certificate now | why tracking urls are so important | what goes into a buyer persona? |what is seo and why is it important?
here is a nine-point seo checklist you can use to help your website, product and brand gain online traction.
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quick tip: link building
5 tools to check your ranking.
by becky livingston
the accountant’s social media handbook
mix and match marketing channels
don’t forget to track your results.
by sandi leyva
the complete guide to marketing for tax & accounting firms
it’s time now to start executing your marketing plan for your business. let’s review the steps that got us here.
more small firm growth strategies: marketing materials 201: some advanced tips | testimonials: why and how | how to use ‘warmed-up’ telemarketing | awards can boost your reputation | technical aspects of video and youtube | social media basics for accounting firms | how to maximize online profile sites
you created your revenue plan, which gave you the number of new clients you need to attract. you met your ideal client. then you were introduced to the idea of creating a marketing plan for each channel you use, and only selecting the number of channels you need to get to the number of clients you desire.
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