marketing & sales

why you need an ssl certificate now

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digital padlocks illustrationwant to drop in search results? ignore this step.

by becky livingston
the accountant’s social media handbook

in 2017, google implemented a mandatory requirement for all websites that appear in its chrome search engine to have an ssl certificate. that requirement went into full effect in july 2018.

more: quick tip: local seo | how to improve your mobile seo | how to research keywords | how long does it take to rank? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

the protocol uses an ssl (secure sockets layer) certificate, which encrypts information sent between your website and its server. even if you have a sharefile, dropbox, portal, etc., on your site, ssl is an additional layer of protection for any forms that may be completed (e.g., contact us, lead generation forms, download forms, etc.), emails that may be sent, and more.
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quick tip: local seo

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woman wearing orange shirt texting on a smartphone walking in the street in a sunny daydid we mention free?

by becky livingston
the accountant’s social media handbook

local seo is a free way to tell people in your geographic area that you have a physical location.

more: how to improve your mobile seo | why tracking urls are so important | what goes into a buyer persona? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

it’s free from google and bing, which makes it even better.
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marketing materials 201: some advanced tips

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young man working in home office5 ways to wow potential clients.

by sandi leyva
the complete guide to marketing for tax & accounting firms

i’ve discussed a lot of basic ways to get the word out about your business.

more small firm growth strategies: testimonials: why and how | 10 marketing materials you need | content marketing types and tips | are you newsworthy? | why cpas need video | make google adwords work for you | make the most of trade shows | track your online reputation
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

today we’ll go over some more advanced marketing materials.
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how to improve your mobile seo

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businessman using smartphone while waiting at a subway stationsome people will never see your site on a larger screen.

by becky livingston
the accountant’s social media handbook

there are many ways to test your website for mobile readiness. simply search for “mobile seo testing tools” to find several free ones you can leverage immediately, like this one from google: https://search.google.com/test/mobile-friendly

more: why tracking urls are so important | crafting effective landing pages | how to research keywords | 3 big seo changes | how long does it take to rank? | what is seo and why is it important?
goprocpa.comexclusively for pro members. log in here or 2022世界杯足球排名 today.

enter your domain url and any page within the site you want to test (this is really good for landing pages you’re using to draw in leads). the analysis will begin immediately, for that page only, not the whole site.
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