marketing & sales

what is seo and why is it important?

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blue pushpin in word "seo" at center of a targetdoes your audience know what you want them to do?

by becky livingston
the accountant’s social media handbook

if you desire to have your website, product or services found online via organic search, search engine optimization (seo) is your tool.

more on social media: social media marketing for cpas [video] | building marketing muscle with penheel [video] | how to engage with social media influencers | marketing for mobile | how to listen on social media | how social media affects seo
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seo is website optimization with “no dough.” one way to remember seo versus search engine marketing (sem) is the “o” is for organic, optimized and for no dough. the alliteration alone should help you to remember it.
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the first thing you need to know for success in the tax business

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and it’s not about how to do taxes.

by chauncey hutter jr.
real tax business success

here’s a secret that the vast majority of tax professionals get wrong. (in fact, it’s true of most every struggling small business on the block.) selecting the “right or wrong” target market can be the single most important factor which determines success or failure.

meet chauncey hutter live and in-person at the real tax business success summit, orlando, fla. june 7-9 (save $200 as a 卡塔尔世界杯常规比赛时间 reader)

marketing means: market first, message second, and media third, in that order. (and the order is important.) the market is critical. it’s the number one concern. if you don’t get it right, the rest of your promotion won’t matter. (you might as well save your money and go home.)

you see, if you don’t have the right market, but your advertising message is outstanding and the media you choose is the most cost-effective in the world, you’ll still lose money.) if they don’t want what you got, it just doesn’t matter what you tell them, how often you tell them or even how you tell them.

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