marketing & sales

awards can boost your reputation

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people in office releasing balloonsbe ready to nominate yourself.

by sandi leyva
the complete guide to marketing for tax & accounting firms

winning an award brings free publicity and builds reputation and credibility all at the same time. you can win awards for writing articles in accounting magazines, be named to a top 100 most influential people in accounting list, earn your way onto the top 100 fastest-growing accounting firms, win the local volunteer of the year award, and many more.

more small firm growth strategies: are you newsworthy? | make newsletters work for you | how to schedule social media content | the 5 c’s of successful websites | speaking: how, where and getting leads from it
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the top sources for tapping into accounting awards and contests include:
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the 10 keys to selling accounting services

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portrait of investment advisor businesswoman sitting at office in front of computer and consulting with young professional man.four checklists and 40 factors for sales success.

by rob nixon

think of the most successful salespeople you know.

more on strategy: 11 ways to move from time to value pricing | are your prices too low? | never charge by a time unit | put your own oxygen mask on first
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if you were to list their traits and characteristics then i would imagine that this list would apply.

  1. ethical
  2. problem solver
  3. personable
  4. trustworthy
  5. good communicator
  6. persistent
  7. passionate
  8. good product knowledge
  9. service-focused
  10. good listener

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are you newsworthy?

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woman with tablet and man with newspaper reading news at homeconcrete tips on attracting the media’s attention.

by sandi leyva
the complete guide to marketing for tax & accounting firms

as a marketing channel, public relations is one of my personal favorites. it includes getting mentioned in news or trade media and publications, having an article you wrote published or reprinted, applying for and winning awards, or otherwise being in the public eye for one reason or another.

more small firm growth strategies: make newsletters work for you | technical aspects of video and youtube | social media basics for accounting firms | how to maximize online profile sites
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when i started a photography studio several years ago, i sent sample photos of my work along with a letter explaining my business to several news outlets. it was july, and in august, the sunday magazine supplement to the dallas morning news picked up the story and published my samples. they were portraits of cats and dogs, and my phone rang for days. within a week, i was booked through christmas, and my business broke even a year ahead of time because of that one piece of publicity.
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