visionary professional services marketer recognized by association for accounting marketing the association for accounting marketing has honored the “first professional services marketer” by creating a bruce w. marcus lifetime fellowship member program. effective immediately, all members of the 14-year-old aam … continued
bonus: three outlooks from our exclusive expert council: grundy, pipe, dunn. by martin bissett passport to partnership the passport to partnership study collated a number of responses from existing partners of accounting practices in a conversational style. examples that really stood out … continued
break down unspoken barriers. are you just about compliance? by martin bissett winning your first client it’s about time to realize that value is not about time. more bissett: selling vs. attracting to build relationships | when selling, don’t chase new … continued
focus on the client’s concerns, not your own. by martin bissett winning your first client let’s start with two simple definitions to avoid any confusion: the purpose of marketing is to create the opportunity. the purpose of business development (sales) … continued
8 key questions to get you started. by martin bissett the secret to overcoming failure to correctly implement a successful business development strategy is by “winning your first client” and this starts by being accountable to someone for your performance. … continued